विधि Vidhi

A 60-second founder reel in an afternoon

A founder speaking plainly to camera still outperforms most produced video. AI writes the hook and the script; you bring the face, the voice and one true story.

What you need

  • One story or lesson from your business
  • A window for light
  • Two hours

What you will have

  • Ten hooks, one chosen
  • A 60-second script
  • A five-shot list
  • An edited reel with captions
  • A caption and first comment

  1. Step 1: Ten hooks

    10 minutes · Claude or ChatGPT

    The first two seconds decide whether anyone sees the rest.

    I run Sharma Dental Studio, selling dental implants to adults over 35 who have lost a tooth. Here is a story from my work: [two lines]. Write ten opening lines for a reel, each under eight words, each a surprise, a number or a question. No clickbait I cannot pay off.

  2. Step 2: The script

    15 minutes · Claude or ChatGPT

    Three beats in sixty seconds, in your own voice.

    Using hook number [n], write a 60-second script for me to say to camera. 0 to 3 s: the hook. 3 to 45 s: the story in five short sentences. 45 to 60 s: the lesson and one action for adults over 35 who have lost a tooth. Write it the way I speak, short sentences, no jargon.

  3. Step 3: The shot list

    10 minutes · Claude or ChatGPT

    Five shots on a phone: mostly you to camera, two cutaways.

    Turn the script into a five-shot list for a phone: framing, where I stand relative to the window, what is in the background, and two cutaways of dental implants or the workplace.

  4. Step 4: Shoot it

    30 minutes · Phone

    Vertical, at eye level, facing a window. Three takes of each line; keep the best. Clip a cheap lapel mic if you have one: sound matters more than picture.

  5. Step 5: Edit with captions

    30 minutes · CapCut or Instagram

    Cut every pause. Auto-captions on, then correct them. A change of shot every two or three seconds. Under sixty seconds.

  6. Step 6: Post and pin a comment

    10 minutes · Claude or ChatGPT, then Instagram

    A caption that adds, not repeats, and a first comment that starts the conversation.

    Write an Instagram caption for this reel under 80 words that adds one thing the video did not say, then a first comment from me asking adults over 35 who have lost a tooth a question they will want to answer.