One essay, a week of posts
Writing is the expensive part. Once a piece exists it should travel. One hour turns it into five posts in five formats, each written for the place it lands.
What you need
- One article you wrote, pasted in full
- Your brand colours and logo in Canva
- One hour
What you will have
- The one sentence to remember
- An 8-slide carousel, exported as PDF
- A 7-post X thread
- A 45-second reel script
- A 60-word WhatsApp broadcast
Step 1: Find the one idea
5 minutes · Claude or ChatGPT
Everything after this hangs on one sentence.
Here is my article. Give me the single sentence a stranger should remember, and the three facts in it that prove the sentence. Use my words where you can. [paste the article]
Step 2: A LinkedIn carousel
15 minutes · Claude or ChatGPT, then Canva
Write eight slides, lay them out in Canva and export as a PDF. LinkedIn turns a PDF into a swipeable carousel.
Turn that sentence and its three facts into an 8-slide LinkedIn carousel for adults over 35 who have lost a tooth. Slide 1: a hook under 9 words. Slides 2 to 7: one fact or step each, under 25 words. Slide 8: what to do next, and Sharma Dental Studio. Give each slide a title and body.
Step 3: An X thread
10 minutes · Claude or ChatGPT
Seven posts, each under 280 characters, the first able to stand alone.
Write a 7-post X thread from the same article. Post 1 must work on its own and end with a reason to read on. Each post under 270 characters. No hashtags except one at the end. Plain English, the way I write.
Step 4: A 45-second reel script
10 minutes · Claude or ChatGPT
Three beats: the hook, the proof, the point. Shot to camera on a phone.
Write a 45-second reel script from the article, to be spoken to camera. 0 to 3 seconds: a hook under 10 words. 3 to 35: the proof, in three short lines. 35 to 45: the point and one action. Add on-screen text for each beat.
Step 5: A WhatsApp note
5 minutes · Claude or ChatGPT
For your broadcast list or community: short, personal, one link.
Write a 60-word WhatsApp message to my customers about the article. Personal, no hype, one line of why it matters to adults over 35 who have lost a tooth, then the link. [link]
Step 6: Schedule and reply
15 minutes · Postly, Buffer or the apps themselves
Spread them over the week: carousel Monday, thread Tuesday, reel Thursday, WhatsApp Saturday. Reply to every comment in the first hour; that hour decides the reach.