Up to ₹1 crore of operating cost, carried for every startup we select.
Not a cheque. Fifteen operating verticals a company pays for anyway. Absorbed by the programme and supplied by companies we already run. One operator, personally, for twelve months.
A small number selected each intake · Ex‑brand ambassador, Truecaller · Cover stories in siliconindia and Consultants Review
The offer, in one sentence
Nothing in cash. A minority holding. Up to ₹1 crore of operating cost carried. Twelve months.
Formal since 2023, informal for a decade before. The terms are below, and they are the same on every page of this site.
Carried for twelve months
₹1cr
Not a cheque. Fifteen operating verticals a company pays for anyway, absorbed by the programme and supplied by companies we already run.
What the programme absorbs₹1 crWhat it asks in returnA minority holding
The fifteen
Brand
Identity
Website
Product
Performance marketing
Content
PR
Legal
Finance
Compliance
Hiring
Office space
Wellness
Travel
Technology
Nothing here is priced, because nothing here is sold separately. One operator, personally, for twelve months, and furnished space in Jaipur, Gurugram and Pune for the length of the term.
Act I · NS Transform 2027
The machine you would otherwise have to buy
Tools, platforms, the agency, the back office. Not credits against a future invoice — the actual operating stack, managed, from companies already running at scale.
There is an easy way to start upFilm · NS Transform 2027
01
Fully managed VIP
Every tool, platform and licence the company needs, operated by GoCommercially.
08
Agency
Marketing, brand, technology and digital by Fabulous Media.
07
Accounting & legal
Compliance and company secretarial, at cost, by Fabulous Fintech.
06
IT & equipment
Infrastructure and hardware at cost, through Refogo.
11
Augmented staff
CXO, managerial and support staff on demand — HR, admin, accounts.
13
Valuation
Business plan, structuring and projections by CFOs with a $5bn track record.
Act II · The offices
Three furnished offices, premium addresses
Not a hot desk and not a coupon. Fully furnished space in three cities, ready to occupy on day one, carried by the programme for the length of your term.
Walk in on Monday. The desks are already there.Film · The offices
Rajasthan
Jaipur
Fully furnished, premium location. Ready to occupy.
Delhi NCR
Gurugram
Fully furnished, premium location. Ready to occupy.
Maharashtra
Pune
Fully furnished, premium location. Ready to occupy.
Office number nine in the original list. Given an act here because a furnished desk in three cities is the most concrete thing in the offer.
Act III · AnandBodh & WakeUp.Life
The founder, kept standing
A startup fails at the pace its founder burns out. Wellness and leadership are carried for the same reason the servers are.
The founder is the bottleneck. Start there.Film · AnandBodh & WakeUp.Life
04
Wellness by AnandBodh
The Happy Life ecosystem — physical, mental, emotional and spiritual, built around living well rather than only working well.
05
Leadership by WakeUp.Life
Training and coaching for the founder and the team they are about to hire.
14
Team off-site
A funded off-site each term. Museum of Illusions and beyond.
10
Travel & MICE
Corporate travel, off-sites and events through Adiona Travels.
Act IV · Media & signage
Reach, at a price nobody quotes you
Twenty years of buying media leaves you with rates a two-year-old company cannot get. Those rates come with the programme.
Media at rates a two-year-old company cannot getFilm · Media & signage
03
Media at up to 90% off
Newspapers, magazines, outdoor and signage, at the rates twenty years of buying earn. Aircraft livery has been done.
12
Signage screens
Outdoor and indoor display, powered by Samsung.
02
The board
Harvard, MIT Sloan, the IIMs and IITs. Boston Scientific, Tinder, Fusion Microfinance, NIMHANS.
15
One to one
Strategy and end-to-end support, from the operator, not an associate.
The operator
Nikhil Sharma. Business Growth Maestro.
You are not buying a cohort. You are buying twenty years of someone else’s mistakes, applied to your company, by the person who made them.
Nikhil Sharma
Business Growth Maestro
Building companies since 2005. He runs the programme himself.
Brand Ambassador, India
March 2015 – December 2019
Four years as the face of the app in India.
Two decades spent building the companies that now supply this programme — the agency, the platform, the wellness ecosystem, the travel arm. Every vertical Transform carries is one he already operates, which is why it can be carried at all.
850+
Brands served
35
Nations
20
Years
2
Cover stories
Founder & Managing Director, Fabulous Media
Founder, GoCommercially
Founder & CEO, Elevated India
Founder, AnandBodh — The Happy Life
Founder & CEO, Wake Up Life, Inc.
Founder & Managing Director, Vibence Global Private Limited
Eight mentors you would struggle to get in one meeting.
Not a list of logos. Every one of them sits on the board of this programme and takes founder sessions. The full record is here rather than behind a click.
Dr. Raju Hajela
Mentor
Harvard MPH. Authored the international definition of addiction.
Co-founder and principal of Health Upwardly Mobile Inc. He received his MD from Dalhousie University in 1982 and his Master of Public Health from the Harvard School of Public Health in 1988.
Lead developer of the Canadian Certification in Addiction Medicine, established 2000
Led the internationally recognised 2011 definition of addiction through the American Society of Addiction Medicine
Founding (1989) and honorary life member, Canadian Society of Addiction Medicine
Founding (1999) and life member, International Society of Addiction Medicine
Diplomate of the American Board of Addiction Medicine
Certificant with added qualifications in Addiction Medicine and Fellow of the College of Family Physicians of Canada
Distinguished Fellow of both ASAM and ISAM
North American board member, Rotary Action Group — Addiction Prevention
Founding (2013) medical advisor to the Foundation of Addiction and Mental Health
Dr. Vincent Keny
Mentor
MIT Sloan and XLRI. Top 100 Training & Development Minds.
Master trainer and executive coach on LIFO Method Orientation, TalentSmart Emotional Intelligence and Ken Blanchard Situational & Self Leadership. Designed and administered the one-day simulation Team Synergy.
MIT Sloan School of Management
Swiss School of Business & Management
XLRI Jamshedpur
20+ years as a people development professional, public speaker and author
Held global and regional offices at Boston Scientific, UT Worldwide, MakeMyTrip and the Hero Group
Licensed facilitator and coach — Emotional Intelligence, LIFO, Situational Leadership II, Seven Habits, NLP
PCC, International Coaching Federation
Awarded Top 100 Training & Development Minds by the World HRD Congress
Dr. Ashutosh Rastogi
Mentor
Ex-IITian. 100+ patents. Launched Nutrilite in India. Co-founder of Wellpro with Nikhil Sharma.
Director of Health & Empowerment at Global 2000/2010, an NGO affiliated with the United Nations Economic and Social Council and the UN Department of Public Information.
Chairman, Quest Group of Companies. Ex-IITian
Former group member, Planning Commission, Government of India
Worked on nutraceutical formulations for root-cause reversal of lifestyle disorders — diabetes, thyroid, obesity, blood pressure
Instrumental in the launch of Nutrilite in India, now the country’s largest food supplement brand
Over 100 patents and publications, and 300+ formulations
Author of several books including the bestseller India of Our Dream
A leading technocrat in India across energy, environment, health, agriculture and human resource development
Disclosure: co-founder, with Nikhil Sharma, of Wellpro (Urzano Wellness Private Limited), a venture in this house
Ex-IIM Bangalore. A business leader with 20 years of experience in financial retailing with leading private banks and NBFCs in India.
Subject matter expertise in credit risk management and business development in mortgage finance, SME and school finance
COO setting up the MSME business vertical at Fusion Microfinance
Previously CEO of RHDFCL, a housing finance company focused on affordable housing
Led liquidity, credit perception and rating, and business expansion toward lower and middle-income access
Chartered Accountant, May 1999 batch
Certificate in export management, IIFT Delhi
Executive programme in mergers and acquisitions, IIM Bangalore
Ashish Ranjan Shukla
Mentor
Harvard Business School alumnus. Director, OneCulture.
Harvard Business School alumnus and Director of OneCulture. Business coach, workspace and warehousing specialist and real estate consultant.
More than 11 years in business development, marketing and sales
Workspace and warehousing strategy, including co-working and real estate
Works to the philosophy that work speaks louder than words
Brings a record of delivering optimum results within fixed timelines
Harish Dahiya
Member
Ex-IIM Calcutta. Former Marketing Director, Tinder.
Ex-IIM Calcutta and former Marketing Director at Tinder. 23 years in marketing across startups, telecom, consumer durables and automotive.
23 years in the marketing domain across start-ups, telecom, consumer durables and automobile
Worked across northern, western and southern India in marketing, channel sales, digital and business development
Builds brands and businesses from scratch — brand strategy, integrated communication, media buying, digital and social
Drives revenue growth through need-gap analysis, new product development, segmentation, pricing and partnerships
Start-up experience across edtech, OTT music and video streaming, food, news and dating
Raymond Hawkins
Mentor
Founder, Blue Swan Events. The Electronic Swagman.
Founder of Blue Swan Events, specialising in unique and immersive travel experiences. Known as The Electronic Swagman for his extensive global travels documenting stories and cultural experiences.
Combines adventure and narrative to create transformative journeys
Works from the black swan philosophy — the rare, unexpected moments that make an experience unforgettable
Designs bespoke travel that blends culture, creativity and deep human connection
Dr. Ramesh Gautam
Mentor
MD, RUN Healthcare. Formerly NIMHANS. Fifteen years in healthcare.
Managing Director at RUN Healthcare Ltd, earlier with the National Institute of Mental Health and Neuro Sciences (NIMHANS). A clinician with 15 years of experience across public and private sector healthcare organisations.
Strategic development, operational modelling and clinical management
People administration, budgeting, liaison, project planning and delivery
Procurement and business development across public and private healthcare
Proven track record of service delivery and financial management
The terms
One programme. One set of terms.
What you pay
Nothing in cash
No fee, no subscription and no retainer. The programme is never paid for by the founder.
What we take
A minority holding
Agreed and written down before month one, with vesting and exit terms, while everyone still likes each other.
What is carried
Up to ₹1 crore
Fifteen operating verticals a company pays for anyway, supplied by companies we already run and written into the term sheet before month one. The carry is a document, not a promise.
How long
Twelve months
Diagnosis, acquisition, governance, then the decision to raise or not. A furnished office in Jaipur, Gurugram or Pune, and one to one with the operator every fortnight.
Every company selected also receives $5,000 in AWS credits, a US bank account and a payment gateway covering 200 countries.
The twelve months
What the year actually looks like.
The order is not a preference. A company cannot run acquisition before the site exists, or raise before the books are clean.
Months 1–3
Diagnosis
Founder terms written down. The brand and the site rebuilt from the position, not the other way round.
Months 4–6
Acquisition
Search, social and shopping switched on across the channels the venture can actually win in.
Months 7–9
Governance
Books, filings and compliance brought to the standard an investor will open without flinching.
Months 10–12
The decision
The raise, or the decision not to raise. Either one is a result, and only one of them is a surprise.
Before you apply
Know these two numbers before the first call.
The programme carries up to ₹1 crore of operating cost for twelve months, for equity. The first call asks how many months you have and what the founders keep after the round. Work both out here first.
Cash in the bank₹1.5 CrMonthly revenue₹6.0 LMonthly cost₹18.0 LRevenue growth, a month8%8% a month doubles revenue in nine months.Cost growth, a month2.0%
15 mo
runway to zero cash
₹12.0 L
net burn this month
month 9
start the raise by
month 20
revenue covers cost
₹0₹1 Cr₹2 Cr₹3 Crnow6m12m18m24m30m36mraise startszero cashThe rule most investors repeat: start a raise with at least six months of cash, because a seed round in India takes three to six months from first meeting to money in the bank, and the last month is never yours. Cost growth is the number founders forget; hires compound too.
Option pool before the seed10%Seed raise₹3.0 CrSeed pre-money₹15.0 CrSeries A raise₹25.0 CrSeries A pre-money₹100 CrSeries B raise₹80.0 CrSeries B pre-money₹400 Cr
Each round sells the share equal to money raised over post-money, and every earlier holder shrinks by the same factor. The pool is carved out of the founders first because almost every term sheet puts it in the pre-money. Valuations here are illustrative; the arithmetic is not.
The company, the founders, the money, what is stopping the next stage and the terms. Later questions appear only when an earlier answer needs them. Read personally, answered within two working days.
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